{"product_id":"tec-italy-lumina-purple-toning-shampoo","title":"Tec Italy Lumina Purple Toning Shampoo 10.1 oz","description":"\u003cp\u003eTec Italy Lumina Purple Toning Shampoo is a color-safe cleanser that neutralizes yellow tones in gray, white, blonde, and highlighted hair. Violet pigments counter brassiness as you wash, keeping color cooler, brighter, and more luminous between salon visits. The gentle, lightweight formula cleanses without stripping, so hair stays soft while the tone stays crisp. The depth of toning builds with how long you leave it on, giving you control from a quick refresh to a deeper cool-down. It rinses clean and enhances shine, leaving lightened hair fresh rather than dull. For anyone maintaining cool blonde or silver color, this shampoo keeps brass at bay wash after wash.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow tones in gray, white, blonde, and highlighted hair for cooler, brighter, cleaner color\u003c\/li\u003e\n  \u003cli\u003eCleanses gently without stripping, keeping hair soft while the tone stays crisp between regular salon visits\u003c\/li\u003e\n  \u003cli\u003eBuilds toning by time left on, giving control from a quick refresh to a deeper cool-down on lightened hair\u003c\/li\u003e\n  \u003cli\u003eRinses clean and enhances shine, a color-safe way to keep brass away and tone fresh with each regular wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMassage through wet hair and work into a lather, leaving on for two to five minutes depending on the desired tone. Rinse well and follow with conditioner. Use as needed.\u003c\/p\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":58084005282095,"sku":"TCLY-7809","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/0853\/2015\/files\/61yvpBdyzDL.jpg?v=1781710592","url":"https:\/\/cosmofactor.com\/products\/tec-italy-lumina-purple-toning-shampoo","provider":"CosmoFactor","version":"1.0","type":"link"}