Kerastase at CosmoFactor

Care, as imagined in a Paris salon

Inside Kerastase

Editorial artwork inspired by Kerastase.

Founded: 1964
Founder: Not confirmed
Origin: Paris, France

More than washing hair

Kérastase began in the salons of Paris with a care-first idea. Professional knowledge and scientific research were brought together to consider the scalp, the hair and the person sitting in the chair.

The house’s history includes Bain Divalent in 1973 and its first care mask in 1979. These developments helped build a collection around different needs rather than a single universal routine.

Expertise with a sensory side

The salon remains central to Kérastase. Consultation and tailored treatments sit alongside the shampoos, masks and serums used at home.

Fragrance and texture are part of that experience, giving the scientific approach a luxurious feel. The result is a haircare house shaped as much by the ritual of care as by the finished style.