From a pharmacy backroom in France
Inside SVR
- Founded
- 1962
- Founder
- Simone Véret
- Origin
- Ault, France
A pharmacist’s conviction
SVR traces its beginning to Simone Véret’s pharmacy in Ault, a small town in northern France. In 1962, she began developing formulas with a conviction that dermatological skincare could be both effective and pleasant to use.
The pharmacy provided a practical starting point: real concerns, familiar routines and a close relationship with the people using the products.
An ingredient-focused identity
That origin still informs SVR’s emphasis on active ingredients and targeted collections. The range reaches beyond facial care to include everyday body care and specialized textures.
Its character is direct and functional, shaped by a pharmacy heritage. The goal is to make a particular product’s role easy to understand within daily care.
A few ways into the collection
Selected products that introduce different sides of SVR.
SVR Spirial 48H Deodorant Roll-On 1.7 oz
A roll-on deodorant.
View product →
SVR Refresh Concentrate Eye Serum 0.5 oz
A targeted eye serum.
View product →Brand background: SVR’s official story.