Alterna approaches haircare through the experience of using it: texture, scent and the time taken for a personal ritual. Its formulas draw inspiration from skincare, connecting the needs of hair with the pleasure of caring for it.
The brand’s history includes its Caviar collection, followed by ranges exploring ingredients such as bamboo and hemp seed oil. These developments reflect an interest in finding new ways to formulate professional haircare.
From the stylist’s chair to home
Alterna places the salon and the home routine within the same story. A stylist creates the finished look, while shampoos, conditioners and styling products carry that experience into everyday life.
The collection’s distinctive character comes from this combination of care and sensory detail. Even the familiar act of washing hair becomes an opportunity to slow down.
A few ways into the collection
Selected products that introduce different sides of Alterna.
