Clinique

The Edit / Brand stories

The question that changed the beauty counter

Inside Clinique

Conceptual editorial still life inspired by Clinique.
Editorial artwork inspired by Clinique.
Founded
1968
Founder
Carol Phillips and Dr. Norman Orentreich, with the Lauder family
Origin
New York, United States

An editor and a dermatologist

Clinique’s story began with a question posed in Vogue: could great skin be created? Beauty editor Carol Phillips brought dermatologist Dr. Norman Orentreich’s approach to a wider audience, exploring care tailored to different skin types.

The idea caught the attention of the Lauder family. In 1968, Clinique arrived at Saks Fifth Avenue in New York, with a fresh clinical identity and the now-familiar pale green packaging.

Education became part of beauty

Cleansing, exfoliating and moisturizing supplied the original structure. Just as significant was the belief that people should understand their skincare and have clear information about using it.

That educational instinct remains part of Clinique’s character as its collection extends into makeup and body care. The story starts with curiosity, and with making expert knowledge feel approachable.

A few ways into the collection

Selected products that introduce different sides of Clinique.

Clinique Moisture Surge Broad Spectrum SPF 28 Sheer Hydrator 1.7 oz

Clinique Moisture Surge Broad Spectrum SPF 28 Sheer Hydrator 1.7 oz

A facial hydrator with SPF 28.

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Clinique Naturally Gentle Eye Makeup Remover 2.5 oz

Clinique Naturally Gentle Eye Makeup Remover 2.5 oz

A gentle eye makeup remover.

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Clinique High Impact Easy Liquid Eyeliner - Black 0.01 oz

Clinique High Impact Easy Liquid Eyeliner - Black 0.01 oz

A liquid eyeliner from the makeup collection.

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Brand background: Clinique’s official story.