Dermatologist Dr. Dennis Gross questioned the aggressive approach common to professional peels in the 1990s. He explored blending several acids at lower concentrations, developing the Alpha Beta treatment in his practice.
His wife, Carrie, saw the possibility of bringing the idea to a wider audience. Years of work on the formula and packaging helped turn the professional treatment story into an at-home skincare brand.
Expertise made practical
The brand launched in 2000 with a distinctive two-step peel format. That practical approach continues through a wider collection of cleansers, moisturizers and targeted formulas.
Its story is one of translating a dermatologist’s idea into something usable outside the clinic. The Alpha Beta collection remains a clear introduction to that point of view.
A few ways into the collection
Selected products that introduce different sides of Dr. Dennis Gross.
