EltaMD

The Edit / Brand stories

From a Swiss ointment to daily skincare

Inside EltaMD

Conceptual editorial still life inspired by EltaMD.
Editorial artwork inspired by EltaMD.
Founded
2007 as EltaMD; Elta roots in 1988
Founder
Not confirmed
Origin
United States; earlier formula heritage in Switzerland

A story that crossed the Atlantic

EltaMD traces its earliest inspiration to an ointment passed through generations of farmers in rural Switzerland. In 1988, that heritage reached the United States and became the basis of Elta, a professional wound-care line.

The next chapter arrived in 2007, when the company brought its medical-skincare background into everyday products under the EltaMD name. The distinction connects the brand’s present identity with the earlier work that helped shape it.

Everyday care with professional roots

Sun protection became central to that identity. The collection offers different textures and finishes, allowing a daily sunscreen step to fit a range of preferences.

Cleansers, moisturizers and other supporting formulas sit alongside those sunscreens. Together, they reflect the practical character of the brand’s story: an interest in skin comfort, consistent care and the connection between professional knowledge and products used at home.

A few ways into the collection

Selected products that introduce different sides of EltaMD.

EltaMD UV Clear Broad-Spectrum SPF 46

EltaMD UV Clear Broad-Spectrum SPF 46

A facial sunscreen with labeled broad-spectrum SPF 46.

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EltaMD UV Daily Broad-Spectrum SPF 40

EltaMD UV Daily Broad-Spectrum SPF 40

A moisturizing facial sunscreen with labeled broad-spectrum SPF 40.

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EltaMD Skin Recovery Serum

EltaMD Skin Recovery Serum

A facial serum used to support a hydrating skincare routine.

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Brand background: EltaMD’s official story.