Loma’s story begins with cosmetic chemist David Hanen and a personal motivation: creating products he would feel comfortable using with his own family. The brand describes that starting point as a mission shaped by his daughter, Franky.
The result is a haircare identity that connects professional formulation with botanical ingredients and a sense of wellbeing. Shampooing, conditioning and styling are treated as everyday experiences worth paying attention to.
Nature and formulation, together
Plant ingredients and the sensory qualities of fragrance help give Loma its character. Rather than treating the salon and the home as separate worlds, the collection brings that professional perspective into familiar daily steps.
Its range spans cleansing, conditioning and styling, with different textures for different hair needs. For someone discovering Loma, the attraction is this combination of a formulator’s curiosity and a personal approach to making products people enjoy using.
A few ways into the collection
Selected products that introduce different sides of Loma.
Loma Nourishing Shampoo
A shampoo for cleansing hair within Loma’s nourishing collection.
