Dr. Howard Murad founded his skincare company in 1989. His professional perspective brought ingredient research into everyday products, but his interests also reached beyond the bathroom shelf.
At a 1990 industry event, he outlined a vision in which skincare professionals worked together and skin care formed part of a wider approach to wellbeing. That connection between topical products and daily habits became a defining part of the brand.
More than a single concern
Hydration, movement and mental wellbeing recur throughout Murad’s story. The brand’s interest in the stress of modern life gives its clinical identity a personal dimension.
The collection itself is organized around different skin needs, from cleansing to moisture and targeted treatments. Each product is one part of that broader outlook: practical skincare informed by a dermatologist’s curiosity about the whole person.
A few ways into the collection
Selected products that introduce different sides of Murad.
Murad Hydration AHA/BHA Exfoliating Cleanser
A cleanser that combines washing with exfoliating acids.
