Obagi’s story centers on research and the belief that skincare should account for different skin types and tones. The brand emphasizes testing across the Fitzpatrick spectrum, which describes variation in skin pigmentation and response to sunlight.
That focus became especially visible through its SKINCLUSION initiative. It reflects a broader ambition to see differences in skin as an essential part of product development.
From research to daily habits
Obagi’s professional skincare identity is expressed through cleansers, moisturizers and targeted formulas. Each has a particular role within a routine, with ingredient selection and testing informing the collection.
The defining idea is considered care for varied skin needs. The products below introduce the everyday, cosmetic side of that approach.
A few ways into the collection
Selected products that introduce different sides of Obagi.
