Versace

The Edit / Brand stories

Italian self-expression, translated into scent

Inside Versace

Conceptual editorial still life inspired by Versace.
Editorial artwork inspired by Versace.
Founded
1978
Founder
Gianni Versace
Origin
Italy

A house with a strong point of view

Gianni Versace founded his house in 1978, building a creative world around freedom and self-expression. Italian craftsmanship, strength and sensuality sit together in its identity, allowing classic references and bold modern styling to share the same space.

That spirit extends beyond clothing. Fragrance is another way to enter the Versace world: personal, expressive and connected to the mood of the person wearing it.

A different way to wear the house

A perfume, shower gel or scented body product turns that fashion identity into an everyday ritual. Different compositions give the collection different personalities rather than one uniform scent.

Discovering Versace through fragrance is therefore a small act of style. The choice is as much about the atmosphere you enjoy as it is about the name on the bottle.

A few ways into the collection

Selected products that introduce different sides of Versace.

Versace Dreamer for Men EDT 1.7 oz

Versace Dreamer for Men EDT 1.7 oz

An eau de toilette for personal fragrance.

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Versace Eros Energy for Men EDP 3.4 oz

Versace Eros Energy for Men EDP 3.4 oz

An eau de parfum for personal fragrance.

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Brand background: Versace’s official story.