YSL

The Edit / Brand stories

The spirit of a wardrobe, expressed in scent

Inside YSL

Conceptual editorial still life inspired by YSL.
Editorial artwork inspired by YSL.
Founded
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Founder
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Origin
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Fashion as a source of inspiration

Yves Saint Laurent Beauty draws on the style and creative spirit of the couturier whose name it carries. The house’s heritage collection explores how clothing, materials and personal surroundings can become starting points for fragrance.

A tuxedo, a blouse or the atmosphere of a room offers more than a visual reference. Each suggests a mood that can be translated into a composition.

A personal expression

This connection between style and scent gives YSL beauty its expressive character. Fragrance becomes another way to explore identity, alongside the clothes and details a person chooses.

The MYSLF eau de parfum below introduces the fragrance side of the house through the listing currently available in our store.

A few ways into the collection

Selected products that introduce different sides of YSL.

Brand background: YSL’s official story.