Aveda

Aveda Be Curly Advanced Intensive Curl Perfecting Masque 6.7 oz

$48.00

or get it for $45.60 with Auto-Replenish

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Aveda Be Curly Advanced Intensive Curl Perfecting Masque is a deeply nourishing treatment created to enhance the appearance of waves, curls, and coils while delivering intense hydration, smoothness, and frizz control. Formulated with a vegan curl-perfecting peptide and a blend of plant-powered conditioning ingredients, this rich masque helps strengthen vulnerable strands, improve elasticity, and support healthier-looking curls from the inside out. Its luxurious texture melts into the hair, providing exceptional slip for easier detangling while leaving curls feeling soft, defined, and manageable.

Designed for textured hair in need of extra care, this intensive masque helps improve shine, smooth rough cuticles, and protect against humidity that can disrupt curl definition. Nourishing botanical butters and oils help lock in moisture while supporting a smoother, more polished curl pattern. With regular use, curls appear healthier, bouncier, and more radiant with enhanced softness and long-lasting definition.

Product Features:

  • Helps deeply nourish curls, coils, and waves while improving softness, smoothness, and manageability
  • Supports stronger-looking hair with enhanced elasticity to help reduce the appearance of breakage
  • Provides long-lasting frizz control and helps enhance curl definition and natural shine

How to Use:

  • After shampooing, apply generously to clean, damp hair
  • Distribute evenly from roots to ends, focusing on areas that need extra moisture
  • Use fingers or a wide-tooth comb to detangle and ensure even coverage
  • Leave on for several minutes to allow the treatment to deeply condition the hair
  • Rinse thoroughly with water
  • Use weekly or as needed for intensive curl care
  • Follow with your preferred curl styling products
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