Aveda Be Curly Advanced Shampoo is a moisturizing cleanser for curly, coily, and wavy hair that needs a gentle wash without dryness. It clears away buildup while hydrating, so curls feel clean and soft rather than stripped or rough. Free of sulfates and silicones, the formula respects the curl pattern and helps keep frizz in check from the first rinse. It lathers lightly and washes out clean, leaving hair springy and ready to style. For textured hair that turns dry and frizzy with harsher shampoos, this is a softer way to cleanse while keeping curls hydrated, soft, and beautifully defined wash after wash.
Product Features:
- Cleanses curly, coily, and wavy hair gently, clearing buildup without stripping away needed moisture
- Hydrates as it washes, leaving curls feeling soft and clean instead of dry, rough, or stripped after rinsing
- Leaves out sulfates and silicones, helping protect the curl pattern and keep frizz controlled from first use
- Rinses clean and lathers lightly, keeping curls springy, defined, and ready to style straight out of the shower
How to Use:
Apply to wet hair and massage into the scalp and lengths to build a light lather. Rinse thoroughly, then follow with conditioner. Use as often as needed.
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