Aveda Be Curly Shampoo 8.3oz/250ml

Aveda Be Curly Shampoo from Aveda gently cleanses curls and waves while defining and enhancing natural texture. This sulfate‑free, silicone‑free formula features hydrolyzed wheat protein and organic aloe vera that expand when hair is wet and retract when it dries, helping tame frizz and boost shine. Designed for curls, coils and waves (types 2A–4C), it delivers moisture without weight, leaving hair soft, springy and more manageable, all wrapped in a light citrus aroma of lime, lemon, bergamot and other pure plant essences

Product Features:

• Curly‑shape enhancing – wheat protein and aloe help define curl pattern
• Frizz control – reduces frizz up to 57% with regular use
• Sulfate‑free cleanse – gently removes buildup without stripping moisture
• Citrus aromatic scent – refreshing lime, lemon, bergamot blend
• Color‑safe & vegan – suitable for treated hair, cruelty‑free and plant-based

How to Use:

Wet hair thoroughly. Massage shampoo into scalp and throughout hair until it lathers. Rinse completely.

Follow with Be Curly Advanced Conditioner or intensive curl masque for better definition and hydration. For tight curls or coils, use the full Be Curly Advanced system—including primer and styling products—to reduce frizz and enhance curl structure. For wavy or loose curls, pair with curl enhancer cream after conditioning for boost and texture