Aveda Men Pure-Formance Firm Hold Gel 5oz/150ml

Aveda Men Pure-Formance Firm Hold Gel is a lightweight styling gel that delivers maximum hold, control, definition, and shine without unwanted build-up or flaking. Designed for long-lasting performance, this formula keeps styles in place while allowing for flexibility. Infused with UVA protectors, it helps shield hair from the drying effects of the sun, ensuring a healthy look and feel. Ideal for those seeking strong hold and a polished finish, this gel works well for various hair types and textures, providing structure and control throughout the day.

Product Features:

• Maximum Hold: Keeps styles in place with strong, lasting control.
• Shine & Definition: Enhances hair’s natural shine while maintaining structure.
• UVA Protection: Shields hair from sun damage to prevent dryness.
• No Build-Up or Flaking: Ensures a clean, polished look without residue.
• Lightweight Formula: Provides control without weighing hair down.

How to Use:

Work a small amount between palms and apply evenly through damp hair. Allow to dry naturally.