Aveda Pure Abundance Volumizing Shampoo 8.5oz/250ml

Aveda Pure Abundance Volumizing Shampoo from Aveda builds noticeable body and fullness for fine, limp hair using acacia gum to gently thicken each strand. This lightweight formula cleanses the scalp and strands without stripping moisture, creating a soft lather that rinses away easily. It also provides a refreshing aroma from pure‑fume™ with jasmine, peppermint, palmarosa, and ylang ylang that invigorates the senses. Used regularly with the matching volumizing clay conditioner, it helps maintain volume and manageability that lasts.

Ideal for daily use, this shampoo strengthens hair with hydrolyzed wheat protein and starch, improving elasticity and reducing breakage while preserving shine. Its plant‑based, cruelty‑free formulation supports vibrant, bouncy hair that feels fuller from root to tip.

Product Features:

• Volume-boosting acacia gum – helps fill out fine hair without heaviness
• Lightweight cleansing – removes buildup without over‑drying strands
• Wheat protein support – enhances elasticity and reduces hair breakage
• Invigorating scent – signature pure‑fume™ aroma of peppermint, ylang ylang and jasmine
• Cruelty-free and plant-based – Aveda no animal testing standard

How to Use:

Apply a small amount of shampoo to wet hair and massage into the scalp to work up a light lather. Rinse thoroughly and repeat if needed. Follow with Pure Abundance Volumizing Clay Conditioner to lock in volume. For best results, use volumizing styling products like volumizing tonic or phomollient foam, and dry with a round brush, starting upside down for root lift. Mist finishing spray once hair is nearly dry for added bounce.