Joico Colorful Anti-Fade Shampoo 10oz/300ml

Joico Colorful Anti-Fade Shampoo is a gentle, sulfate-free cleanser created to preserve the vibrancy and brilliance of color-treated hair. Formulated with nourishing Camellia Oil and Pomegranate Extract, it removes impurities, buildup, and pollutants without stripping essential moisture or fading color. This luxurious shampoo leaves hair feeling fresh, soft, and radiant while enhancing strength and shine. With regular use, it helps maintain up to 8 weeks of color vibrancy and 3X more strength against breakage. Perfect for daily cleansing, it supports long-lasting color protection and leaves hair looking luminous, healthy, and full of life.

Product Features:

• Preserves vibrant color for up to 8 weeks while preventing fading and dullness
• Gently cleanses hair without harsh sulfates that strip moisture or pigment
• Infused with Camellia Oil and Pomegranate Extract for shine, strength, and protection

How to Use:

Apply Joico Colorful Anti-Fade Shampoo to wet hair and work into a rich lather. Gently massage through the scalp and strands, then rinse thoroughly. For best results, follow with Joico Colorful Anti-Fade Conditioner to enhance softness, vibrancy, and protection between salon visits.