ELEVEN Australia Keep My Colour Blonde Purple Shampoo 10.1 oz

ELEVEN Australia Keep My Colour Blonde is a purple toning shampoo that keeps blonde, silver, and highlighted hair bright and cool. Violet pigments counter brassy yellow tones as you wash, so color looks fresher and more even between salon visits. The gentle formula cleanses without stripping, conditioning the hair so it stays soft rather than dry after toning. The depth of the cool result builds with how long you leave it on, giving you control over the finish. It rinses clean and adds shine, leaving lightened hair luminous instead of dull. For anyone maintaining cool blonde or grey color, this shampoo neutralizes brass and keeps tone crisp wash after wash.

Product Features:

• Tones brassy yellow from blonde, silver, and highlighted hair, keeping color cool, fresh, and even
• Cleanses gently without stripping, conditioning the hair so it stays soft rather than dry after toning
• Builds a cooler result based on time left on, giving control from a quick refresh to a deeper cool-down
• Rinses clean and adds shine, keeping lightened hair luminous and bright instead of dull, wash after wash

How to Use:

Massage through wet hair and work into a lather, leaving on for two to five minutes depending on the desired tone. Rinse well and follow with conditioner. Use as needed.