Joico Defy Damage Protective Shampoo is a gentle daily cleanser built for color-treated and chemically processed hair that needs extra support against everyday wear. It lifts away buildup and impurities while helping strengthen the hair so it stays resilient through coloring, heat styling, and brushing. The wash works up into a soft lather that rinses clean without stripping, leaving hair feeling balanced rather than squeaky or tight. Used as the first step in a strengthening routine, it helps protect color vibrancy and keeps fragile, over-worked strands feeling smoother, stronger, and easier to style day after day.
Product Features:
- Cleanses color-treated and chemically processed hair while helping it stay strong and resilient.
- Rinses clean without stripping, so hair feels balanced and comfortable rather than tight or dry.
- Supports color vibrancy through heat styling, brushing, and regular salon services over time.
- Builds the first step of a strengthening routine for fragile, over-worked, easily damaged hair.
How to Use:
Apply to wet hair and massage into a lather, working from scalp to ends. Rinse thoroughly and repeat if needed. Follow with Joico Defy Damage Protective Conditioner for best results.
Questions?
Have a question, need assistance, or looking for the right product? We're here to help!
