Joico JoiWhip Firm Hold Designing Foam builds body and firm structure into most hair types from the moment it goes in. Massaged through damp hair before drying, the airy mousse adds volume at the root and keeps styles holding their shape through the day. It works in without stiffness or stickiness, so hair stays touchable while the hold stays strong. Whether you are blow-drying for fullness, shaping curls, or setting a defined style, the foam gives lasting support with a soft, natural feel. A handful preps hair to look fuller and hold longer, with firm, flexible control that does not weigh strands down or leave a crunchy finish.
Product Features:
- Builds firm body and root volume into most hair types for styles that hold their shape.
- Massages in without stiffness or stickiness, keeping hair touchable while the hold stays strong.
- Supports blow-dried fullness, shaped curls, and defined sets with lasting, flexible control.
- Preps damp hair to look fuller and hold longer with a soft, natural, non-crunchy finish.
How to Use:
Shake well. Dispense a handful of foam into your palm and work evenly through damp hair. Style and dry as desired. Use more for stronger hold. Suitable for most hair types.
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