Joico Moisture Recovery Shampoo

Joico Moisture Recovery Moisturizing Shampoo delivers the ultimate hydration experience for dry, thick, or coarse hair in need of intensive care. This luxurious, moisture-rich shampoo gently cleanses without stripping the hair of its essential natural oils, restoring elasticity and softness from the very first wash. Designed specifically for extremely dry or dehydrated strands, its creamy formula instantly quenches thirsty hair, delivering 24 hours of continuous moisture replenishment. With a unique blend of nourishing ingredients like Jojoba Oil and Shea Butter, it helps fortify the hair fiber, boost softness, and reduce breakage up to three times when used with the matching treatment balm. The result? Hair that feels silky, detangled, resilient, and incredibly smooth—with a noticeable shine and bounce that lasts all day long. Ideal for curly, coarse, or chemically treated hair that needs moisture and strength in equal measure.

Product Features

• 24-Hour Moisture Replenishment – Hydrates dry strands for a full day, locking in softness and elasticity.
• Strengthens & Protects – Provides 3X less breakage* and restores flexibility to brittle hair.
• Nourishing Formula – Infused with Shea Butter and Jojoba Oil to condition, soften, and add shine without heaviness.

How to Use:

Apply to wet hair and massage gently into a rich lather. Rinse thoroughly. For optimal results, follow with Joico Moisture Recovery Conditioner or Treatment Balm.

Perfect For: Thick, coarse, curly, or dry hair types in need of deep hydration and softness.

*When used with Moisture Recovery Shampoo and Treatment Balm vs. a non-conditioning shampoo.