Moroccanoil Blonde Perfecting Purple Shampoo 33.8 oz

Moroccanoil Blonde Perfecting Purple Shampoo is a pro-strength toning cleanser for blonde, lightened, and grey hair that needs brassiness kept in check between salon visits. Deep violet pigments counteract the yellow and orange tones that creep in over time, so color reads cooler, brighter, and more dimensional. The sulfate-free formula cleanses gently without leaving hair dry or stripped, and ArganID technology works to support strands from within. Lightened brunettes get the same correction as platinum and silver tones. Used in place of your regular shampoo, it keeps highlights looking freshly toned and adds a clean, natural-looking sheen.

Product Features:

• Neutralizes brassy yellow and orange tones so blonde, lightened, and grey hair reads cooler and cleaner between salon visits.
• Cleanses gently without stripping, leaving strands soft and balanced instead of dry or squeaky after each and every wash.
• Extends the life of toner and highlights, keeping color bright and dimensional far longer than a regular shampoo manages.
• Suits blonde, platinum, silver, and lightened brunette hair, with a color-safe sulfate-, phosphate-, and paraben-free base.

How to Use:

Apply to wet hair and massage through hair and scalp. Leave on for 3 to 5 minutes, then rinse thoroughly. Follow with Moroccanoil Blonde Perfecting Purple Conditioner. Start at every third wash and adjust to find the toning level that works best for you.