Singles Day falls on November 11. The four ones in 11/11 became a playful symbol of being single in China, where the day began as a celebration of independence. In 2009, Alibaba turned the occasion into a shopping event, and 11.11 became known as Double 11. There’s still something appealing about the original idea: picking out a little something for yourself. Read Alibaba’s account of the festival.
Why shop skincare and beauty on Singles Day?
Beauty is a good fit for a self-gift because the right purchase gives you something to enjoy long after the sale. Think of the cleanser you reach for every night, the conditioner you squeeze down to the last drop, or the lip color you put on before you head out. A sale makes it easier to save on a repeat purchase or try something you’ve had your eye on.
At CosmoFactor, use code 11.11 for 11% off eligible items in the Singles Day collection. Start with a quick look at your shelf before you browse.
What’s worth putting in your cart?
Replenish the product you finish first
Check the products you’ve used in the past week and set aside anything close to empty. If you already know you like how your moisturizer sits under makeup or how your shampoo works on wash day, that’s the easiest place to save. Buy the size you know you’ll finish.
Fix one point of friction
Think about the step you keep skipping and what gets in the way. If your morning moisturizer feels too heavy under makeup, a lighter texture is a more useful purchase than another serum. If your makeup bag is full of lip colors you never wear, look for a shade you’d happily put on during an ordinary workday. Give the purchase a specific job before you add it to your cart.
Choose one small treat
Maybe it’s a lip color you’ve been curious about or a hair mask you’ll look forward to using on Sunday. Pick one and decide when you’ll first use it. If you’re trying a new skincare formula, add it on its own so you can see how it fits with what you already use.
How do you make the most of 11.11?
- Check what’s nearly empty. Put the product you already use at the top of the list.
- Name the gap. Write down what you want a new product to do for your routine.
- Choose your treat before you browse. Give yourself a budget and pick something you can picture using this week.
- Check your total. Enter 11.11 at checkout and confirm the discount on eligible items.
